Demand will continue to grow exponentially in the next decade: Demand for mobile broadband is closely related to the evolution of device and screen technologies, one of the fastest evolving areas in the Information and Communication Technology (ICT) industry. In 2011, the Retina display of an iPad already had nearly twice as many pixels to fill with content compared to a Full-HD television. New device form factors such as Google’s glasses, another hot topic introduced in 2012, continue to drive this evolution and ultimately only the human eye will set the limits for the amount of digital content that will be consumed by a mobile device. And these devices will not only consume content – ubiquitous integrated cameras with high resolution and frame rate are producing Exabytes of digital content to be distributed via networks.

Enabled by these powerful new devices, the app ecosystem continues to fuel demand for mobile data by continuously inventing new categories of applications that test the limits of the network. It started with mobile web browsing in 2007 and accounted for more than 50% of video traffic in 2012. And by 2020, people might demand mobile networks that allow them to broadcast live video feeds from their glasses to thousands of other users in real time.

Many of the apps will be cloud based or rely on content stored in the cloud. IDC estimates in their digital universe study that by 2020 30% of all digital information will be stored in the cloud – and thus be accessed through networks.

An even broader range of use cases for networks will develop as communication technologies and applications proliferate into all industries and billions of machines and objects get connected. They will go far beyond the classical examples of the smart grid or home automation. Just imagine the potential – but also the requirements – that remotely controlled unmanned vehicles would bring to mobile broadband networks.

In summary, we believe that device evolution, cloud based application innovation and proliferation of communication technologies into all industries will ensure that the exponential growth in demand for mobile broadband we have seen in the last few years will continue in the next decade.