The Foundation exists to help organisations create sustainable growth by being customer-led.

Since 1999, we have helped over 100 organisations become more customer-led.  Core clients include: Jaguar Land Rover, HSBC, O2, Tesco, Eurostar, VW Group, Just Giving and Save the Children.

Our approach is facilitative & immersive, designed to challenge inside-out assumptions and reconnect clients with what customers really value.  We then work to create and implement new and better ways to serve customers – creating value both for them and our clients.

The Foundation is supporting the Future Agenda programme with project resource and sector specific expertise.